Mister CoussinIt started with
a cat named Simba
Two childhood friends from Lyon, a sewing machine borrowed from a mum, and one Christmas gift that made everyone cry. This is how MisterCoussin began.
Hugo
Co-founder · Design
Ex-fashion school kid who spent his childhood taking apart his grandma's stuffed toys to see how they were made.
Kevin
Co-founder · Tech
Self-taught developer, the one who insists every pillow deserves a tiny speaker and a bit of magic inside.
Christmas 2023. Hugo hand-stitches a small plush pillow shaped like Simba — the family cat his little sister had lost a few months earlier. When she opens it, she cries. Everyone cries. Kevin, watching from the couch, whispers: "we have to do this for other people".
The next six months, the garage of Kevin's parents turns into a tiny workshop. A borrowed cutting machine, hundreds of failed prototypes, a first speaker module hidden inside a bear-shaped pillow — the recipe slowly comes together.
Summer 2024, we open our first real workshop in Lyon. Today we're a team of five, we've stitched more than 12,000 pillows, and we still get emotional every time a customer sends us a photo of the person opening the box.
The short version
The Simba pillow
A hand-stitched Christmas gift that turned into an idea.
Garage days
Six months of prototypes, burned fingers and tiny speakers.
First workshop
We move out of the garage into a real studio in Lyon.
12,000+ pillows
A team of five, still stitching every order by hand.
What we care about
Handmade
Every pillow is cut, printed and stitched by a human — no factory lines.
Made in Lyon
Our workshop, our team, our fabrics — everything happens under one roof.
A memory for life
We only ship a pillow when we'd be proud to give it to our own family.
Want your own?
Upload a photo, add a sound, and we'll stitch the rest. Takes about 2 minutes.
Create my pillow